WeCoverUSA was founded with a simple belief: specialty equipment dealers deserve an F&I partner who puts their success first — not one locked into a single provider.
“When things go wrong, count on us to do what is right.”™
WeCoverUSA was built because the specialty equipment market deserved better. Too many dealers were locked into single-provider relationships that didn't serve their best interests. The powersports, marine, and agriculture markets needed an independent F&I partner — one with real expertise, real products, and real support.
Operating nationwide as of February 2026, WeCoverUSA partners with multiple A.M. Best A-rated providers to offer 9+ F&I products across 6 specialty equipment industries. Our independence means we always choose the best product for each dealer's specific market.
“When things go wrong, count on us to do what is right.”™
WeCoverUSA Brand Promise
WeCoverUSA is led by a team of seasoned industry professionals with decades of experience across powersports, marine, and agriculture F&I markets. Every member of our team has walked the dealership floor — we understand your business because we've lived it.
Our combined 60+ years of experience spans dealer operations, F&I product development, provider relationships, compliance, and training. We're small enough to know your name, and experienced enough to grow your F&I revenue.
Get in TouchThree principles guide everything we do — from the products we choose to the partners we onboard.
We train dealers to succeed, not just sell. Every partner gets hands-on F&I education.
Independence means we choose providers for quality, not commission. Your dealership always comes first.
Every product we offer is designed to protect dealers and their customers from real-world risk.
WeCoverUSA LLC is established with a mission to bring honest, dealer-first F&I to specialty equipment markets.
Built partnerships with A.M. Best A-rated providers. Developed 9-product F&I suite covering powersports, marine, and agriculture.
Nationwide expansion to all 50 states. 41+ active dealer partners. Provider portal coverage where supported and full compliance training program launched.
Join 41+ dealers nationwide who trust WeCoverUSA for their F&I needs.
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